Did you know the ink in computer printers is the same as the ink that makeup companies use in their products? Well, Grace Choi knew this, and used her business-meets-beauty savvy to create a mind blowing product that will change the way we buy makeup.
Choi says her machine can print creamy lipsticks or powdery eye shadows. “We’re going to live in a world where you can take a picture of your friend’s lipstick and print it out,” she said during a recent TechCrunch demo.
With plans to launch later this year at a retail price of $300, you can put the Mink on your holiday wish list.
The magic makeup machine is illustrated here in nine simple steps.
Meet the Mink printer. It uses regular printer ink.
First, find a color.
Use the color picker to copy the hex code of your chosen color. In this case, it’s pink.
Use Photoshop or Microsoft Paint to paste the hex code into a new document. The color you want to print will pop up.
Print the color just like you’d print any other document.
And, voila! The finished product comes in a little Mink-provided container that looks just like eye shadow.
Choi proves her printed powder is the real deal…
…And brushes it on her hand.
See the full demo here: